You cannot get anyone to realize the benefits of anything. there is an expression in selling that goes like this: "A man convinced against his will is of the same opinion still." You have to find sellers who will come to you because of your marketing and WANT what you have to offer. The "secret" you are looking for is NOT how to pursuade sellers to your way of thinking. The "secret" is to market more effectively and find that needle in the haystack.

The King