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Guy wrtoe: In your Mastermind script tapes, you refer to ads that you placed prior to the recording of this material (I assume this took place during a boot camp). King: Yes. Guy: What kind of ads did you place and where did you run them? Your King's favorite ad of all time is:
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Do You Own a BAD HOUSE?
Vacant? Needs Work? Can't Sell?
Liens? Bad Tenants? Back Taxes?
Guaranteed Offer. Call Now.
Phone
================================= We do a combination of things with our Unique Selling Proposition (USP) "Do You Own a BAD HOUSE?"
1.) We ran Classified Ads
2.) We mailed Flyers
3.) PWe mailed post Cards
4.) We drove neighborhoods and hung door hangers
5.) We made tons of outgoing calls.
6.) We called real estate brokers. Guy: They seem to have gotten a very good response. Our ads ALWAYS got a GREAT response at Boot Camp. The phone ALWAYS rang off the hook. In fact, as you know, you can hear the phone ringing like crazy right on the tapes. Very cool. The King
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