How successful is your marketing program? When I ask that question of investors, the answers are many. What I specifically like for you is to earnestly answer questions such as these:

1) What is your cost per lead?
2) What is your cost per deal?
3) How many marketing mediums are you using and answer
#1 and #2 above on a per medium basis.

See, there are many different marketing mediums to choose from but the results should be the same---quantify your results!! Maximize your marketing dollars being used knowing which give you the most effectiveness which is bottom-line deals being made.

What I want to encourage you to do is not merely to spend marketing dollars with direct mail, bandit signs, classified advertising, etc.... I want to enlighten you to a better way to evaluate if your getting a return on your marketing dollar.

Once again, you're probably at this point and thinking "great Scott, so show me the way!". Well, through my personal experience I've used a system that has helped me tremendously and is VERY easy to implement.

This isn't a complicated approach to implement a system to track your marketing expenses versus the responses and success you experience. For me, it's the use of my phone system with AUTOMATED MARKETING SOLUTIONS!!

You can reach Automated Marketing Solutions at 800-858-8889 and simply talk to a customer service representative. Their system is the best I've found from a cost effective basis.

AMS is an 800 phone service which is a $29 a month charge and $.24 a minute with up to 100 extension lines!!! Are you starting to see the light here hopefully.

You'll be able to assign exact extension lines for example of bandit signs you may be using or another extension line for direct mail. You can even segment and measure your success further by assigning extension lines of differing zip codes you may be targeting through direct mail or for example the testing of bandit signs differing in messages or areas displayed.

The features of AMS will let you view reports of calls to the 800# and by extension and of course checking the voice mail boxes for messages of motivated sellers!! It's really slick is a must for those of you who want to progress with a bona-fide marketing program.

Once you are able to measure the marketing mediums and messages that get you the best results, then it lets you maximize your marketing dollars for making your real estate business the best it can be.

Any business needs to measure the effectiveness of responses that turn into success. This type of system can help implement that type of success for you.

In fact many of you may think of this as an expense at first but the truth of the matter is that it will SAVE you substantial money in the short and long-run if you're serious about making big $$$ in real estate.

To Your Success!!!