| Are You Trying To Do It All Yourself? |
It's said that the most effective person is not necessarily the one who does the most, but the
one who gets the most done.
Knowing the difference between the two means the difference between being stressed and busy and
never feeling like there are enough hours in the day and a sense of ever increasing accomplishment,
as you marvel at just how much you can achieve when you get out of your own way.
It seems to me that most business owners fall into 'Do-It-Yourself-It is' - even when we understand
the importance of working ON the business versus IN the business. Several years ago, having done
my time employing people (and feeling that I was working for them rather than they were working
for me!), I made the decision to create a 'lifestyle business', one that I could operate with a
laptop from anywhere in the world, without the overhead of office space or employees.
The mistake I made at first was that I thought no employees meant no help at all! It's an easy
mistake to make. If you don't have a lot of cash when starting out, it may seem easier to do it
yourself rather than hire help. And sometimes you may be reluctant to hand over tasks that you
think nobody else can do as well as you!
But then I learned about 'virtual assistants' - the essential ingredient for everyone who wants
to create a 'lifestyle' business. Because a VA only charges you for the hours he or she actually
works, rates may be more than you'd pay an administrative employee (usually ?20-30 per hour or
$30-50 dollars per hour), and of course you don't have the added expenses of employee benefits,
office space, and equipment.
Today I have several different assistants dotted around the world ready to leap in and help me
with specific parts of my business as and when I need them. I honestly don't know how I managed
for so long without them.
So this week I'd to share with you tips for assembling your own 'dream team':
1. Decide what can only be done by you and what can be handed over.
You have unique skills and parts of your business that only you can and should take care of. The
more you are able to focus on those things, the stronger and faster your business will grow.
2. Understand the value of investing in help.
As wise man once said to me, if you want to make hundreds per hour, why get bogged down in
penny-paying jobs? Are there things like updating webpages, bookkeeping, handling routine emails
that could be better handled by someone else? Trying to avoid paying someone to do these things
for you by doing them yourself is false economy, as these task will sap your energy and create
mental clutter. Getting these things off your 'to do' list is liberating!
3. Find the right people.
Somewhere in the world there is someone who knows how to do the jobs you want to get off your
'to-do' list, and not just that, they even enjoy doing them! My favourite places to find 'virtual
assistants' that you can hire by the hour are http://www.elance.com and http://www.assistu.com.
You can find people to work on an as-needed basis from their own homes or offices, saving you
the cost and hassle of hiring an office assistant.
4. Know the difference between delegating and abdicating.
Sometimes it is such a relief to find someone to take care of the things that you've been dreading,
that you just hope that someone else will fix or take care of things for you. That's abdicating.
When you delegate you retain responsibility for the outcome. You will be most tempted to 'abdicate'
those parts of your business that you don't understand or enjoy. Make sure you both have a clear
understanding of the desired end result, and that the person you are hiring knows how to do
accomplish what you want them to do. Ask for references and proof that they have the skills they
say they do.
5. Learn to let go!
For many business owners, the hardest part is trusting another person to care as much as we do,
or do it as well as (we think) we can. Want to know the truth? When you assemble your 'dream team'
of virtual assistants you will be surprised, amazed and delighted at how much better things go
when you stop interfering!
The bottom line is outsourcing will free up your time immensely, allowing you to focus on the
stuff that matters: developing your business, creating new ideas and income streams, and servicing
your larger clients. You'll think much bigger and will have much more creative energy. I guarantee it!
So what can you outsource, starting today?
The first place to start is with those things that give you that 'sinking feeling' when you think
about them. Keep track of tasks and activities for one week, and then go through and highlight
the jobs that could be handed over. Make a plan for hiring the right helpers, and feel your energy soar!
(c) Bernadette Doyle, 2008. Reprints welcome so long as by-line and article are published intact
and all links made live.
Bernadette Doyle publishes her free, weekly Client Magnets newsletter for trainers, speakers,
coaches, consultants, complementary therapists and solo professionals. If you want to get
clients calling you instead of you calling them then sign up at http://www.clientmagnets.com today!
contact_name: Bernadette Doyle
contact_email: info@clientmagnets.com
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