|$0.29 to Increase Your Business by 15%
Why did it take me going fulltime in real estate to see the importance of follow up? I guess
when all your living expenses are covered by your W-2 income, talking about the number of deals your
doing is just cool conversation at the local REIA club. However, when the transactions are buying
your groceries, you are always looking for ways to create more deals. The simplest idea can sometimes
make all the difference. I'm going to give you an idea that I guarantee will increase your deals
My forte is wholesaling. I take control of property and then sell the opportunity to others
for my profit. Making thousands of dollars without risk, money, or good credit is an awesome way to
start you investing career. However, there is a draw back to wholesaling. You have to do another
deal to make more money. There is no residual income in wholesaling. The way you make more money is
to actually keep one of the deals you could have turned, or do more deals. There are many of ways
to increase your leads to enable you to buy more houses. You could spend more money on advertising.
You could do more networking and call on more FSBO's. Maybe you should simply make more offers with a
good Realtor, but what about the leads that you already paid for? How could you close more from that
Follow up is the key to getting that almost motivated seller to become motivated enough. When
I talk to a seller and I come close to making an appointment, I grab one of my postcards specially
designed for follow up. The card has a picture of a lady listening through a door with an empty
glass. It says, "Thanks For Listening" along with my contact info including web address.
I use the back of the card for the customer's address and a hand written note with something specific
about the conversation I had with them. This card also goes into the mail the next day to all the
customers that did not accept one of my offers. By the way, if I had an appointment with them, they
received an offer. If you put this into your routine, you will increase your business by 15% or more.
Many sellers call me back and let me buy their house just because of the follow up post card.
One seller even said my offer was less than another investor's offer, but she was impressed with the
professionalism of the post card. This example represents $3500 in my pocket from one wholesale deal.
I am glad that I spent the $0.23 for the stamp, $0.06 for the post card, and the 45 seconds it took
to address and write a quick note.
Jason Dillard's marketing techniques, including the follow-up card described in this article, are
described and shown in an interactive product,
Learn How to Wholesale Houses with Jason Dillard.
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Jason Dillard is an active investor in Greenville, SC. Jason started his real estate career taking
many more risks that he does today. He bought houses using bank notes and was only a landlord. Now
he uses several methods to buy houses. Today, along with his investing in real estate, Jason is
teaching investors to do what he does.