|Using Ping Pong Balls to Market a Real Estate
Back in about 1963 the market in Las Vegas was overbuilt with new homes. The builders were going
crazy trying to figure out how to sell these new houses. Terms were being used like: the market is flat,
the economy is in the toilet and the housing market bubble has burst. A lot like some of the stories you
read from some of the investors in certain areas of the country.
As hard as the builders tried, there seemed no way to sell any houses. This looked like the perfect
opportunity for a creative real estate investor. I went to the largest builder in the city and asked him
what his largest housing development was. He replied, "There was a sub-division with about 85 tract
homes sitting vacant that he owned". I said, "If I can sell all your houses in one day would you
give me a free house?" You know how you get one of "those looks" like you don't have all
your marbles? His look did not bother me. He must have figured, what the heck, what do I have to loose? He
agreed and we drew up the paperwork to cement the deal.
I picked a Saturday for the great give away spectacular. I ran ads in the newspaper, offering a
Free Bar-B-Q with hot dogs, hamburgers, soda pop and all the great gourmet items. The headline of the ad
read $5000.00 to $10,000 off the price of every house for the lucky ones only. How lucky are you? I had
pre-arranged with the owner concerning the prices of the houses, so we were fine there. I instructed the
tract salesman not to sell any homes until 1 p.m. It was a great turn out; hundreds of people enjoying
themselves with a FREE meal.
At exactly 1 p.m., the helicopter flew in. Inside the helicopter were thousands of Ping Pong Balls
with $5K and one ball with $10K (complying with the advertising laws) imprinted on them. The balls were
released over the crowd. My plan was excellent, except I for forgot about the big whooshing blade of the
copter. Ping Pong Balls went hither, dither and everywhere. Fortunately the customers were pushing and
shoving chasing them down to find the lucky ping-pong ball. The sub-division was sold out that Saturday with
back up offers on every single home.
Creative advertising works to sell your property.
The next time someone tells you the real estate market has gone bust rent a helicopter and take him
or her for a ride.
John "Cash" Locke
Hi, my name is John 'Cash' Locke and for over 8 years I have been quietly buying and selling houses
for fun and big profits. Now you can use the Same Magical Words I Used to Buy Over 500 Houses And Start
Building Your Real Estate Empire Faster Than You Ever Dreamed Possible!
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